KemperSports – Delivering “Best in Class” Service for more than Three Decades
By Kelly Smith, General Manager, Creekside GC/Dryden Park GC
KemperSports was founded with the singular goal of delivering the best possible golf experience to their members and guests – more than 35 years later, that goal still reigns true as the company now manages more than 100 golf courses, private clubs, resorts, athletic clubs and lodging venues across the U.S., Caribbean and Central America.
KemperSports is honored to work with the city of Modesto to manage their two, 18-hole golf courses. Taking over management in fall of last year, KemperSports now manages 19 courses in the state of California – 14 of which are owned by municipalities.
It’s that experience that has KemperSports primed to deliver the best possible golf experience for golfers in the region while also delivering a healthy financial performance to the city.
Delivering dynamic and exceptional golf experiences while generating peak performance at the courses they operate remains the company’s passion. KemperSports has a rich, deep-rooted service culture, with special attention paid to guest experience and service.
The company’s passion for delivering exceptional service has led to it being honored by The BoardRoom Magazine as Management Company of the Year in 2012 and 2013. KemperSports is proud to manage some of the best golf courses in the country – including Bandon Dunes Golf Resort, Streamsong Resort and Chambers Bay, host of the 2015 U.S. Open Championship. The company manages more top-100 golf courses than any golf management company in the industry.
“We are very proud of our long heritage of delivering outstanding service to our members and guests,” said KemperSports CEO Steve Skinner. “Nowhere is service more important than in today’s ultra-competitive golf market. Our staff is singularly focused on creating happy, loyal golfers at all of our courses.”
We combine our love for the game with our penchant for business in operating some of the nation’s top-performing public agency-owned courses.
We have a proven track record of consistently outperforming industry-wide, municipal golf course averages for rounds and revenue as measured by independent agencies. Our grassroots customer service strategies and our innovative retention programs have also helped us to achieve some of the highest customer satisfaction marks across the nation according to the National Golf Foundation.
KemperSports continues to be a family-owned business with over 5,500 employees. The company is based in Northbrook, Illinois and operates regional offices in Northern California, Southern California, Dallas, South Florida and Maryland which allow us to offer excellent, responsive service to our clients nationwide.
What does all this mean for golf in Modesto? It’s easy to say we are going revive the City of Modesto Golf Program by increasing revenues and decreasing costs. It’s having a plan in place and having the experienced staff to achieve that statement that matters. We are fortunate here in Modesto that we have many long time employees that share the same passion, provide Modesto “Best in Class” service at our facilities.
We joined the Chamber in January and will utilizing the vast resources available for local advertising, community involvement activities, business listing, Chamber calendar, and the educational workshops they provide to all of the Chamber members, just to name a few. We will be working passionately to keep our local businesses and organizations events, local.
We are also partnering with the Modesto Convention and Visitors Bureau. We are providing literature (rate cards, tri-folds, business cards, and tournament information) which will be available to all event organizers as well as all local hotels which the CVB comes into contact with. We feel that partnering with both these great organizations, it gives us the one, two punch by covering both local and out of the area businesses and organizations who do business in our great City of Modesto.
Our in house team, as well as our KemperSports corporate marketing team has been hard at work getting the City of Modesto Golf Courses into the 21st century. We have nearly completed our course branding initiative by creating beautiful course logos, and carrying them over into all aspects of our operation. We now have our logos on apparel, score cards, business cards, rate cards, course signage, etc. Our goal is that whenever you see our logo, you think Golf Modesto, and “Best in Class”. We have a wonderful new website www.modestogolfcourses.com for the first time in the history of the Modesto Golf Program. It allows easy access to tournament information, rates, local clubs, current specials, lessons, etc., as well as links to our other partners, Modesto Municipal Golf Course, First Tee of Central Valley and Valley Crest Maintenance. We are also very active on social media sites such as Facebook, Twitter, and Instagram. All which are important avenues for data capture. All in all a very exciting time for golf in Modesto.
I look forward to seeing many old friends as well as meeting many new ones at many of the Chambers wonderful functions. I encourage all our fellow Chamber members to take a look at the changes that have been made, as well as follow us on one of the many social media avenues to see changes coming in the future as we continue to strive for “Best in Class” service.